We partnered with Shanghai Xingyao to create The Ring, an original IP animation designed to strengthen brand presence through storytelling. The project aimed to build a recognizable character that embodies the joy and liveliness of Xingyao’s retail campaigns while connecting emotionally with families and younger audiences.
Services
IP Animation
Category
3D Animation
Client
Shanghai XingYao The Ring
Meet Tuo Tuo — the heart of The Ring universe. Inspired by a toucan, Tuo Tuo is playful, curious, and full of energy, always exploring the world with rhythm and color. His cheerful personality and love for singing capture the spirit of optimism that defines Xingyao’s brand, transforming him into a mascot that’s both memorable and marketable.
Behind The Scene
In collaboration with Hangzhou Overload Studio, Revolt Studio led the direction, storyboarding, and quality control throughout the production process. From concept sketches to final compositing, our focus was on character clarity, visual rhythm, and seamless storytelling flow — ensuring that every frame reflected Tuo Tuo’s charm and Xingyao’s identity.
