Beijing JoyCity Grand Opening Animation
Revolt Studio collaborated with Beijing JoyCity to produce a cinematic 3D launch animation celebrating the mall’s grand opening. The project combined story-driven design, motion direction, and character animation to attract shoppers and amplify JoyCity’s retail presence.
Services
3D Animation & Launch Visuals
Category
Retail Experience / Commercial
Client
Beijing JoyCity
The campaign’s visuals focused on joy, discovery, and family-friendly wonder, helping the mall connect emotionally with its audience both on-site and across social media platforms. Through vibrant 3D storytelling and seamless compositing, Revolt turned a traditional grand opening into a shareable city event.
Animating Culture, Elevating Stories
Led by Revolt Studio, this campaign transformed Beijing JoyCity’s LED screen into a living narrative — blending the mythical world of Heaven Official’s Blessing (天官赐福) with modern 3D artistry.
We handled the creative direction, storyboarding, animation, lighting, and compositing, crafting an immersive OOH experience that connected fandom culture with cinematic spectacle.
Every frame was designed to merge elegance and emotion — turning a commercial façade into a stage of divine storytelling.
Working alongside a local coordination partner, our team ensured seamless communication and execution while maintaining Revolt’s visual precision and storytelling consistency across all displays.
